Erik Michor | Realtor® | Tampa Bay & Florida Gulf Coast813.495.5372 · Sales@MyFloridaHomeMarket.com

Privacy Policy

This Privacy Policy explains how Erik Michor LLC and My Florida Home Market collect, use, and protect information submitted through this website.

Effective Date: May 11, 2026

My Florida Home Market is operated by Erik Michor LLC. Your privacy matters, and this policy explains what information may be collected when you visit this website, submit a form, request real estate guidance, or communicate with us by phone, text, or email.

Information We Collect

We may collect information you voluntarily provide, including your name, email address, phone number, property address, area of interest, buying or selling goals, relocation plans, new construction questions, and any message you submit through a website form.

We may also collect basic website usage information, such as browser type, device information, pages visited, and general interaction data, to help improve the website and user experience.

How We Use Your Information

We use your information to respond to your inquiry, provide real estate services, answer questions, send property or market information, schedule appointments, follow up about your real estate goals, and improve our website and client experience.

We may communicate with you by phone call or email related to your real estate inquiry. If you separately opt in to SMS, we may also send text messages for appointment confirmations, reminders, schedule updates, and important changes.

No Selling or Sharing for Marketing Purposes

We do not sell phone numbers.

Data will not be sold or shared with third parties for marketing or promotional purposes.

We do not sell, rent, or trade your personal information. We may share information only with service providers or transaction-related professionals when needed to support your real estate inquiry, provide requested services, operate our website, manage communications, or comply with legal obligations.

Service Providers and CRM Use

We may use trusted third-party service providers, including customer relationship management systems, website hosting providers, email platforms, analytics tools, and communication tools, to help manage inquiries and client communications. These providers are used only to support business operations and are not permitted to use your information for their own marketing purposes.

SMS Terms and Conditions

We use SMS to confirm appointments, send reminders, and notify clients of schedule updates or important changes.

You can cancel the SMS service at any time. Just text STOP. After you send the SMS message STOP to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time, and we will start sending SMS messages to you again.

If you are experiencing issues with the messaging program, you can reply with the keyword HELP for more assistance, or you can get help directly at Sales@MyFloridaHomeMarket.com.

Carriers are not liable for delayed or undelivered messages.

As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency may vary. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.

If you have any questions regarding privacy, please read our privacy policy: Privacy Policy.

Email Communications

If you receive email communication from us, you may opt out by using the unsubscribe link in the email or by contacting us directly at Sales@MyFloridaHomeMarket.com.

Analytics, Cookies, and Visitor Behavior Tracking

This website uses cookies and similar tracking technologies to help us understand website traffic, improve website performance, measure marketing effectiveness, and create a better visitor experience.

We may use analytics and behavior-tracking tools, including Google Analytics and Microsoft Clarity, to collect information about how visitors interact with this website. This may include pages visited, time spent on pages, clicks, scrolling activity, referring websites, device and browser information, approximate location information, and general interaction patterns.

Microsoft Clarity may capture anonymized session interactions such as mouse movements, clicks, scrolling, and page navigation behavior. These insights help us identify website issues, improve page layout, understand what content is useful, and improve lead capture experiences. Sensitive personal financial information is not intentionally collected through these tools.

Google Analytics helps us understand website usage, visitor trends, traffic sources, and page performance. Information collected by these tools may be processed by Google, Microsoft, and related service providers according to their own privacy practices.

You can adjust cookie settings through your browser. You may also use available browser tools or privacy settings to limit certain tracking technologies.

Advertising and Retargeting Tools

In the future, this website may use advertising or retargeting pixels, such as Meta Pixel or Google advertising tools, to measure campaign performance and help show relevant real estate content to people who have visited this website. If these tools are used, they may collect limited website interaction data according to the privacy practices of those advertising platforms.

Data Security

We use reasonable safeguards to protect personal information from unauthorized access, disclosure, alteration, or misuse. No website, system, or electronic transmission is completely secure, so we cannot guarantee absolute security.

Your Choices

You may request access, correction, or deletion of your personal information by contacting us. You may also opt out of calls, texts, or emails at any time using the instructions above.

Children’s Privacy

This website and our services are intended for adults seeking real estate guidance. We do not knowingly collect personal information from children under 13.

Policy Updates

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised effective date.